Niall is a director drawn to culturally charged stories and visually bold worlds, with a natural flair for blending music, style and character.

Simon’s work lives where emotion meets craft - visually rich, rooted in culture and always human at its core. With a deep feel for music and sport, he brings experience, clarity and edge to every project.

Nick is a director and founder of Bitter Creek, known for leading visually bold, story-driven campaigns for global brands like Nike and BBC, with standout work across fashion, music and entertainment.

Blending vintage slides with neural networks, David Sheldrick crafts haunting, hyper-stylized visions—like a robot dreaming in VHS.